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Five content advertising examples from internet dating sites and apps

Five content advertising examples from internet dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

But, it is not only the dread of February 14, aka ‘singles understanding day’, that gets people registering.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Though some bigger internet dating sites depend on tv or PPC marketing, good fashioned that is old marketing continues to be a smart way to attract a clientele.

Here’s a glance at only an examples that are few. And also to find out more with this topic, always check these Econsultancy resources out:


OKCupid had been one for the online that is first web sites to utilize content to drive its overall strategy.

The initial incarnation – OKTrends – had been run by the company’s co-founder, Christian Rudder, whom used his mathematical history to create the tone for the web log.

Basically, he switched statistics and individual information into fascinating articles, creating interest that is huge online visitors as a whole – not merely those which consists of primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

Additionally frequently articles larger features, built to poke fun during the perils of contemporary relationship. One example that is recent the amusing ‘Dictionary for the contemporary Dater’, entirely on its moderate web log. Handling to pun intended cliches of online dating sites, it makes use of relatable humour to engage and amuse visitors.